Published: 00:36 EST, 8 May 2012 | Updated: 23:22 EST, 9 May 2012>
Viewers turning in to watch last night's installment of Mad Men were shocked - not at what they saw, but at what they heard.
AMC's Sunday showstopper finally scored their first Beatles tune - a much sought after missing piece to the period drama - for a whopping $250,000 price tag, according to the Wall Street Journal.
In the final scene of Lady Lazarus, Don Draper unwraps a freshly minted Revolver album from 1966, takes a sip of whiskey, and turns on Tomorrow Never Knows for his first listen and The Beatles television debut.
The Song: In the final scene of Sunday's Mad Men, Don Draper unwrapped a freshly minted Revolver from 1966, took a sip of whiskey, and listened to Tomorrow Never Knows
The Wall Street Journal spoke to Matthew Weiner, the series' creator, about the details of the deal.
'This music is so important to the 20th century and beyond. How could I pretend that my characters are not actually listening to it?' he said to the Journal.
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Mr Weiner had tried multiple times to get permission to play other Beatles tracks on the show, but he was always rebuffed.
This time, both of the surviving Beatles, Ringo Starr and Paul McCartney, John Lennon's wife Yoko Ono and George Harrison's wife Olivia signed off on the deal.
Determination: Matthew Weiner, the show's creator, had tried multiple times to get permission to play other Beatles tracks on the show, but this was the first time he was successful
Mr Weiner would not discuss the exact figure, but sources told the Journal it was around $250,000 - five times more than the typical cost of licensing a song for TV.
A spokeswoman for Lionsgate, the studio that produces Mad Men, confirmed that it was the most expensive music deal they had ever made.
It also happens to be the first time a master recording by the Beatles has ever appeared on a television show, according to the same spokeswoman.
The fifth season episode centers around Mr Draper trying to find a band that sounds just like the Beatles, but isn't - because the Beatles would have been an impossible get for a television jingle.
Tune Up: The license for the single song cost $250,000
Flabbergasted by his client's insistence on the British pop sound, Don Draper asks 'When did the music become so important?'
Mr Weiner, on the other hand, knew the value of their signature sound and jumped through hoops to get permission.
'I had to do a couple things that I don’t like doing, which is share my story line and share my pages,' he said to the New York Times.
If the gatekeepers of The Beatles' songs didn't like the story or the usage, Mr Weiner would have been out of luck. He said he would have rewritten the script without it.
Psychedelic: Don Draper was not a fan
'Whatever people think, this is not about money. It never is. They are concerned about their legacy and their artistic impact,' Mr Weiner said about the licensing process.
Despite all the hard work Mr Weiner put in to secure the song, there was still one person who wasn't impressed: Don Draper.
After a few moments of listening to the psychedelic melody, he gets out of his chair, grabs hold of the record player and ends the scene... in silence.